Work with us
Put your gear in the hands of people who actually buy it.
Risers & Lies is a premium, video-first fly-fishing podcast for a narrow, obsessive audience — the anglers who spend real money on the craft. We’re early, which means the ground floor is still open.
Why it works
Relevance beats reach
A precise, high-intent audience
Dry-fly anglers are a small crowd who spend seriously — rods, reels, waders, packs, sunglasses, trips. This isn’t broad reach; it’s the exact people your product is built for, paying attention for an hour at a time.
It looks like a show, not a webcam
Cinema camera, broadcast wireless audio, drone b-roll, real editing. Your integration lands inside something that looks premium — because the gear in frame, the light, and the cut all say this is worth watching.
One recording, every surface
Full video on YouTube and Spotify, audio in every podcast app, and vertical clips for Reels, Shorts, and TikTok. A single partnership shows up as long-form and short-form, on the platforms your buyers actually use.
The founding offer
Get in before we grow
We’d rather build with a few great partners than chase a dozen. Founding partners get the terms early shows can offer and later ones can’t:
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Founder rates, locked in
Your rate holds as the audience grows — you benefit from every new listener you helped pay for.
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Category exclusivity
One rod brand, one shop, one eyewear partner. Own your category on the show.
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A real say in the fit
We only take on gear we’d actually fish. Integrations we believe in read as honest — because they are.
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Founding-partner credit
Named as a founding partner across the run — the crowd that was there first.
Ways to partner
Pick the surface, or take the whole run
Host-read spots
Pre-, mid-, or post-roll, read by us in our own words. Audio on every platform.
On-camera integration
Your product in frame and in hand — worn, used, poured, cast — not a banner.
Field test / review
A dedicated segment putting your gear to work on the water. Honest, on brand.
Social clip feature
A vertical clip built around your product for Reels / Shorts / TikTok.
Newsletter placement
A spot in Rise Notes, our every-other-week email to the most engaged listeners.
Presenting sponsor
“Brought to you by” on an episode or a run of episodes, across audio and video.
Mix and match, or bundle audio + video + a clip into one integration. We’ll build a package around what you’re trying to do.
Who we work with
If an angler would spend money on it, it belongs here
Not on the list but think you’re a fit? You probably are — tell us what you make.
Let’s talk
Tell us who you are and what you’re hoping to do. We’ll send the current media kit with formats, cadence, and founding-partner rates.